We’ve all seen it: the flooding of ads on our social media pages. Some seem interesting and result in us clicking on them, while and others are simply annoying and end with us ignoring them completely. But why?
Because some brands are better at social media marketing than others.
When I first started marketing on Facebook almost five years ago, I hadn’t the slightest what I was doing. All I knew was that I wanted my product to be seen on social media because it was the fastest growing and most cost efficient form of marketing available. Though I received a couple sales (and by a couple I literally mean two) from my first round of social media marketing, I knew I could do much better.
Almost two years later, I started another page for an entirely different business my father and I started, on Facebook. This version resulted in more traffic to the business, but my posting on social media was still being widely ignored. I had to figure out a way to get customers by posting on social media.
I didn’t figure this out until two years later.
I didn’t abandon the Facebook page for my father and my business. In fact, I posted on it frequently. In doing so, I began to notice folks responded to certain posts more than others. These posts usually:
- had a picture
- had a coupon
The picture posts were easy. The coupon and giveaway posts could drive our business into the ground if we offered them too much. The problem was that these were the posts with the highest amount of views and translation into traffic to our business. I was desperately seeking a solution. About six months later, I found one.
Wealthy Affiliate is an online platform that provides everything you need to create and grow a successful business online. The platform does this for both new and existing businesses. I read daily about how to grow a business and I found nothing like Wealthy Affiliate before. The methods I have learned from Wealthy Affiliate and applied to my social media marketing strategy have dramatically increased customer interaction on our businesses Facebook page, increased searches for it on Google, and increased traffic to our store. Plus, the starter membership is absolutely free. I couldn’t ask for more, yet they give so much.
Wealthy Affiliate transformed my social media marketing strategy because:
- I was able to understand why certain posts performed better than others
- when I should be posting to gain views from potential customers
- how to create more relevant posts
- how to create engaging posts
These four simple things I learned at Wealthy Affiliate eluded me for almost five years. Now, I have a successful and profitable social media marketing strategy. I want to share this strategy with you.
Check back often, as I will be writing articles on how to market your brand better on social media, without having to pay for ads. I strongly suggest you check out Wealthy Affiliate too. They have full training on social media marketing, brand strategy, methods for starting a business, and a full community of people willing to help you achieve your business goals.
If you ever have any questions about social media marketing or something you find here, feel free to reach out to me by commenting below. You can also reach me directly at Wealthy Affiliate. My username is JaemiO.